P&G
Dawn's Marketing Team Plays A Starring Role in BP Oil Spill
June 16 by Drew McLellanI am sure that everyone at Proctor & Gamble (parent company of Dawn liquid soap) wishes that the BP Oil spill never happened. I'm sure they are just as concerned as the rest of us are about the shor...
The Meaning is the Message: The End of Mad Men Push Advertising with Bob Gilbreath
December 18 by Blake LandauToday’s marketers realize they are fighting in a survival-of-the-fittest war. However marketing muscle no longer means push marketing—today’s fit marketer is creating and deliverin...
How to Turn the Call Center into a Meaningful Marketing Platform
December 07 by CCW Digital EditorI will always remember one of my first days as a brand marketer at Procter & Gamble, when I visited our call center team as part of a general onboarding to each of the parts of our business. In a la...