brand
Calling All Marketers: 6 Tips For Adjusting Brand Communication In A Crisis
March 26 by CCW DigitalTake a look at these 6 tips for adjusting brand communication and marketing strategies during a crisis.
4 CS Social Media Tips That Will Grow Your Brand
September 27 by CCW DigitalUtilizing social media to deliver a better customer service experience is an increasingly important tool
Podcast: Suzanne Henricksen Discusses Her Journey At Clorox
October 27 by CCW Digital EditorSuzanne Henricksen's tenure at Clorox began a decade ago. The company culture was an immediate fit, but her first assignments involved brands that were outside her personal wheelhouse.But while...
Finding The Right Tone When The Customer Experience Goes Wrong
July 12 by CCW DigitalLet’s be honest: there is no such thing as a perpetually perfect customer experience. At some point, you will make a mistake.In the aftermath, how will you communicate with your potentiall...
Beyond Barack & Mitt: For Which Brands are Democratic, Republican Customers Voting?
November 05 by Brian CantorThe grave, disastrous implications of Hurricane Sandy might have made it a secondary focus for many Americans this past week, but the significance of November 6 cannot be overstated. For the first...
Building Your Brand is NOT About Marketing
May 24 by Mitchell OsakCompanies who think that a strong brand can only be developed through marketing are missing out on other ways to improve their image. While marketing is vital, we take the view that the brand is i...
How to Resonate with the Generation Y Customer
April 16 by Brian CantorWhen it comes to producing polarizing dialogue within customer management circles, few topics excel better than the Generation Y—aka Millennial—customer. On the one hand, a surprising...
Stop Patting Bad Social Customer Service on the Back
March 28 by Brian CantorIf you called a contact center with a customer support issue and were told, albeit nicely, that you needed to email or call a different representative to solve your problem, you would likely be a ta...
Giants vs. Patriots: What Does Your Super Bowl Pick Say About Brand Preferences?
February 01 by Brian CantorThough it might seem absurd through the lenses of geography and culture, when it comes to the world of sports, New York-area fans and Boston-area fans see the other contingent as a bitter, sharply-c...
American Idol's Return Pits Brand Loyalty vs. Market Loyalty
January 18 by Brian Cantor(Update: The overnight metered market rating for this season's "American Idol" premiere came in at a 13.6, which is down by 17% from the prior season's premiere. Comparatively, when last year's se...
Successful or Not, Google Plus Pages Reveal Mistakes in Social Media Strategy
November 09 by Brian CantorThe verdict is still out on Google Plus Pages. As with the very concept of Google Plus itself, there remains a general sense of worry that the Pages offering, though compelling in some respects...
Ideation vs. Innovation: The Trouble with Good Ideas
November 09 by Customer Management IQBoth Peter F. Drucker and Harvard's Ted Levitt noted that creativity is only one part of successful innovation. They provided a treasure trove of practical insights into the notions of creativity, i...