advertising
Understanding the Impact of Advertising on the Customer Journey
May 08 by Pranav PatilPranav Patil, a seasoned marketing analytics and measurement leader, shares his insights on the evolving landscape of media measurement, how customers use data to drive advertising effectiveness in th...
What You Can Learn From Heineken’s Brilliantly Awkward Marketing Campaign
August 07 by CCW DigitalWe’re in an awkward intermediary phase of the pandemic, where consumers require health and safety priorities from brands, yet desire a sense of normalcy in everyday life. Heinken captures that relatab...
5 Tips Digital Marketers Need To Know Now
April 01 by CCW DigitalYour customers can’t ignore the pandemonium, and neither should your marketing strategy.
Advertising and Social Media Marketing in the Age of Customer Centricity
November 06 by Kindra CooperIn an era of short attention spans and fragmented channels, how do you connect with your customers?
How Chipotle Regained Customer Trust After the E. Coli Outbreak in 2015
October 16 by Kindra CooperTaking customers behind the curtain into its kitchens helped Chipotle rebound after a major PR crisis
MoviePass Founder Proposes Free Movies in Exchange for Watching Ads
July 10 by Kindra CooperMobile app uses facial recognition technology to make sure you're watching ads
AARP and Refinery29 Take on Ageism in the Advertising Industry
May 29 by Kindra CooperHere's why diversity and inclusion needs to consider age
American Express on Why You Should Focus on Selling Value, Not a Product
May 13 by Kindra CooperLast year, Amex rebranded as a "powerful backing" for small business owners
Revealed: The Top 10 Super Bowl XLVIII Commercials
February 03 by Brian CantorThe rise of Internet video should be a major boon for Super Bowl XLVIII advertising. Because great material can easily be shared with millions of Internet users, the best Super Bowl spots no longe...
Customers Go Wild for McDonald's' McRib, NFL Football
November 08 by Brian Cantor"America, f*ck yeah!" McDonald’s’ "limited-time-only" McRib and the National Football League have emerged as clear winners this fall, showing how keeping it simple and quintessentially...
Trust Me, Your Ad is Definitely Offensive to Customers
October 31 by Brian CantorWhen readying marketing campaigns geared at attracting new customers, brands are perpetually advised that "sex sells" and that "no publicity is bad publicity." Yet if they truly followed this roadm...
Domino's' Ingredient to Customer Satisfaction: Admit the Pizza Sucks
October 24 by Brian CantorAttention, marketers! Senior-level marketers from leading companies can be considered for a complimentary invitation to the Marketing 360 Exchange. This is only for approved, senior-level attendee...